Digital Dominance Award

Dutch companies and brands just slightly improved their digital strength and dominance in 2017

Being digital and strengthening your brand in the digital space is essential to become future proof. Digital dominance helps your business to stay ahead of the competition and be the winner in your industry. For the second consecutive year Dicitas Consulting conducted the Digital Dominance Benchmark, evaluation the digital presence and strengths of 90 brand in the Netherlands in 9 different sectors.


Our research and experience in the digital world has taught us that companies need to invest smart to create digital differentiation and need:

  • A strong web presence, inviting, quick to load, searchable with clear navigation and calls to action for the customer
  • Mobile optimization beyond responsive design; also succinct, uncluttered and with a clearly visible value proposition
  • Emotional engagement with the customer, utilizing and curating relevant stories and content delivered by a compelling customer experience
  • A proactive social media strategy to engage with customers and communities on social where they turn to for information, counsel and decision making
  • Paid media advertising to ensure brand visibility, awareness, consideration and customer activation

The Digital Performance Gap became a serious challenge for most brands. Therefore brands face the challenge to bridge the gap between customer expectations and the experience you deliver as brand. Dicitas Consulting helps by benchmarking your brand against competition. How dominant is your brand in the digital sphere?

The Digital Dominance Index is an indicator that describes how strong each company or brand performs in the digital sphere. Companies need to create a competitive advantage by being a digital authority on specific digital channels. Our benchmark will determine the digital positioning in each sector.

Many companies are struggling to get it ‘right’ with their digital efforts, and therefore, brands face the challenge to bridge the gap between customer expectations and the experience they deliver as a brand. Luckily, it is possible to determine who owns the digital space in each sector and what your company can do to get or stay ahead of your closest competitors.

The Benchmark Pool 2017

Last year winners of the Digital Dominance Benchmark and Award ©

In 2016 the Digital Dominance Award were handed out to those brands that stood out in their digital presence. We found that digital at its best takes an outside in approach to customers, allowing them to communicate with brands in the moment, channel and method they choose. The customer journey is theirs!



The top 3 digital dominant brands the Netherlands in 2017:

  • Banking: ABN AMRO, ING and the Rabobank;
  • Insurance: Aegon, Centraal Beheer and Nationale Nederlanden;
  • Health Insurance: CZ, Menzis, Zilveren Kruis – Achmea
  • Utilities: Eneco, Essent and Nuon
  • Telco: Telfort, T-Mobile and Ziggo
  • Food Retail: Albert Heijn, Jumbo and Lidl
  • Retail: ,, H&M and Zalando,
  • FMCG: Heineken, L’Oréal and Gillette
  • Kitchen Appliances: Miele, Siemens and Boretti
  • Human Resource Management: Randstad, Tempo-Team and Young-Capital

This year we award those brands that stand out in digital dominance in the eyes of the consumer through digital channels. We benchmarked the key brands in the Netherlands we will reward the winners during the Digital Innovation Summit 2018.


Press Coverage of the Digital Dominance Benchmark:


 customer-first  Print  energeia_170x50
levensmiddelenkrant marketingtribune
  banken-nl connexie

Click logo for press coverage.

Please e-mail us if you want to know more about the benchmark, if your brand is within the benchmark group, what your results are or to organize a deep dive into the results, its impact and your priorities.

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