Going Headless by Burberry and EPAM

Going Headless by Burberry and EPAM

Burberry Group PLC is a British luxury fashion house headquartered in London, England. Its main fashion house focuses on and distributes trench coats (for which it is most famous), ready-to-wear outerwear, fashion accessories, fragrances, sunglasses, and cosmetics.

As digital commerce evolves, brands need the ability to adapt and innovate quickly to deliver seamless shopping experiences across the range of digital touchpoints important to today’s customer, while preparing for emerging touchpoints that are just around the corner.  Organizations are finding that their monolithic, legacy platforms do not have the speed, agility, and scalability needed to compete in this landscape, and are looking for new breeds of platforms that enable innovation and improved online solutions. A ‘headless’, API-first approach is the ideal solution for companies that are ready to take agile product development to the next level, creating experiences that defy the established norms of online commerce.

David Furletti will explain how Burberry is shifting to a ‘headless’, microservices architecture, enabling the company to take a product-centric approach to technology development and further unify their customer journey.

David Furletti, Director Digital Technology, Burberry

Egbert Hendriks, Senior Director, Digital Engagement, EPAM

 

 

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