Presenters 2018

Digital Innovation Summit Presenters

Dicitas Consulting proudly presents its partner network and their keynote presenters:

  • Martin Hermsen

    Martin Hermsen is partner at Sia Partners Netherlands and will be your event host of the day.

    Martin Hermsen is partner at Sia Partners Netherlands and is responsible for the Marketing & Customer Experience practice. He has over 20 years of consulting experience in growth & competitive strategy, product innovation, marketing and customer management. Martin studied Information Engineering at the University of Amsterdam, and received his MBA from the Rotterdam School of Management, Erasmus Graduate School of Business.

    More info
  • Drs. Marc Bakermans

    Business Change Manager, Individual Life

    Marc has a degree in computational science, black belt lean six sigma and over 20 years’ experience in the life and pension market. In his career he fulfilled different kind of functions from IT and Business perspective, in which he build up practical experience and a broad understanding from different perspectives. The functions in his career include Business consultant, manager operations, IT projectmanager, Business architect and business change manager.

    More info
  • Antoine Brouwer

    Directeur Omnichannel bij Blokker Holding en MD Nextail

    Experienced marketing executive in both classical as well as online marketing. More than 10 years experience in leading ecommerce teams. Have been working for top brands such as T-Mobile, UPC, Media Markt and currently Blokker Holding(Blokker,Bart Smit, Xenos, Leen Bakker,Intertoys,Maxi Toys, Big Bazar, Cook&Co,)
    Specialism: marketing, e-commerce, retail, telecom.

    More info
  • Nina Fijen

    Digital Marketing Manager

    Nina is Digital Marketing Manager for Boels Rental, one of Europe’s biggest equipment rental companies. Nina is responsible for development of the digital channels throughout Europe. Before joining Boels Nina worked as an online consultant in the Netherlands and abroad.

    More info
  • Marcel Heijboer

    Manager Digital Marketing & eCommerce

    Marcel is responsible for eCommerce & Digital Marketing at Atkins, the Simply Good Foods Company. Marcels helps brands to unlock eCommerce opportunities and with an integrated, seamless experience across multiple devices and touch points in online as well as in brick & mortar (Omni-channel).

    More info
  • Daniël Höyng

    Product Owner Nutricia Early Life Nutrition

    Daniël Höyng is product owner Early Life Nutrition at Danone. As Product Owner, my main goal is to be the bridge between our business and the team. Offering the best possible experience through the Nutricia voor jou platform helps us to build relationships that last. Growing our brands is a result from these efforts

    Content is our value, Technology our enabler but data shows our value.

    More info
  • Wopke Kooistra

    Global Manager Digital Sales

    Wopke Kooistra is Global Manager Digital Sales at ERIKS (an SHV company) and he is responsible for further development and growth of their digital sales channels: e-commerce, EDI and VMI. Before joining ERIKS he was an M&A consultant and webshop entrepreneur.


    More info
  • Marco Tieleman

    Program Manager Digital and Customer Journeys

    Marco is Program Manager Digital and Customer Journeys at Menzis. Marco is an experienced manager with a demonstrated history of working in the healthinsurance industry. Strong community and social services professional skilled in Organizational And Strategy Development, Healthcare Procurement, Sales, Customer Services, CRM deployment, Program and Interim Management.

    More info
  • Robert Boers


    Robert Boers is an experienced business leader with a passion for change. The former EMEA Operations Leader at Oracle, has a proven track record in technology and service industry. In 2017 he went after the next big thing in technology: AR. In his current role as CEO of TWNKLS, his goal is to maintain and expand the European market leader role of TWNKLS. Robert feels in optima forma when dealing with projects that result in scalable innovation that contributes to the performance of clients and their operators.

    More info
  • Bart Schouw MSc

    VP Technology and Digital Alliances

    Bart Schouw is the VP for Digital Alliances within Software AG, where he is responsible for the new partner ecosystem that emerges from the IoT initiatives started around the globe. Bart started his career in IT after graduating in Business Administration and has 25+ years of experience in the field. Bart is the driving force behind many innovative projects and is currently involved in a number of strategic projects around the globe. 

    More info
  • Steven Keuper

    Senior Digital Strategist

    Steven is senior digital strategist at Adwise and responsible for designing, planning and evaluation of business-case driven digital marketing strategies, mainly for webshops and omnichannel commerce organizations.

    More info
  • Fred van Westerop

    Sales Director

    Passion for Marketing and how to help companies change themselves and adapt to the customer world they work in. Fred has helped design many innovative marketing technology solutions to solve the challenges businesses face building customer engagement. He has over 15 years experience in CRM, Enterprise Marketing, Customer Experience strategy and currently sits on the Customer Dialogue Council for the DDMA.

    More info
  • Henny Jansen

    Creative Director Digital

    Digital is default
    For most consumers digital is becoming the primary channel to connect with a brand. Service, branding, commerce. Digital is no longer playing ground for just sales and marketing, but is in the core of an organisation. With our roots in traditional- and digital media we are able to guide brands to position digital in the hart of their organisation.

    More info
  • Pieter Van den Broecke

    Managing Director Manhattan Associates BeNeLux and Germany

    Pieter holds this position at Manhattan Associates since 2008. Coming from a supply chain and logistics background he like no other understands the challenges retailers and wholesalers face in today’s dynamic omni-channel landscape.

    More info
  • Han Michels

    Associate Partner

    I help my clients to set direction for their business as they transition from traditional to digital markets, products and operating model. I use my experience in strategy, corporate finance, marketing and operations to help companies make their change to digital successfull for their clients, employees and shareholders.

    More info

The Sia Partner Network


Copyright © 2018 Sia Partners. All Rights Reserved. Sia Partners, its logo, and Partners in
Transformation are trademarks of Sia Partners.