Digital Innovation Summit Presenters

Sia Partners proudly presents its partner network and their keynote presenters:

  • prof. dr. ir. Hans Berends

    Professor of Innovation and Organization at the Knowledge, Information and Innovation Research Group, School of Business and Economics, Vrije Universiteit Amsterdam.

    Hans Berends (1972) is Professor of Innovation and Organization at the Knowledge, Information and Innovation Research Group, School of Business and Economics, Vrije Universiteit Amsterdam. He is an organization scientist with a background in philosophy and industrial engineering, and received a PhD from Eindhoven University of Technology for a dissertation on knowledge sharing in industrial research. His work has been published in leading journals including Organization Science, Organization Studies, Journal of Management Studies, Human Relations, and Journal of Product Innovation Management.

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  • Wesley Botman

    Founder Eli5

    Wesley Botman is the Co-Founder of Eli5, a software company working against buzzwords, digital mediocrity, and cumbersome product development approaches. Together with his team, he translates complex business matter into simple solutions by building digital products that solve problems, makes companies more productive, and people’s lives better. Eli5 are the creators of Lean Digital; a three-part product development framework serving as a system to build enterprise digital in the most efficient and agile way. He carries a unique blend of entrepreneurial spirit combined with a profound passion for design, technology, and business.

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  • Kishan Chamman

    Founder Eli5

    Kishan Chamman is the Co-Founder of Eli5, a software company fighting buzz words, digital mediocrity, and cumbersome product development approaches. Together with his team he designs and develops technical solutions that seamlessly integrate with complex business processes, resulting in products that provide value to the business as a whole. Under the flag of Eli5 Lean Digital they create enterprise solutions that focus on solving problems for end-users, together with internal IT departments, safeguarding governance and maintainability. He is passionate about devising pragmatic technical solutions that make people’s lives better and lets business thrive.

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  • Daan van den Eshof, Rabo eBusiness

    Product Manager Rabo eBusiness

    Daan is a professional in business development, digital transformation and implementation with a strong customer focus.  In recent years he has been operating in a complex environment providing identity and signing solutions to businesses in a new and innovative market. He combines open banking, open innovation, partnerships, PSD2, digital identity and CRM together. Turning fintech data and non-financial solutions into problem solving in a B2B and B2C market.

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  • David Furletti, Burberry

    Director Digital Technology at Burberry

    David is Director Digital Technology at Burberry. He is a passionate senior technology leader with global; digital media, end-to-end eCommerce and mobile expertise. Proven experience delivering technological change at scale by defining / implementing group wide technology strategy by building & leading effective cross-functional delivery teams, both near and off-shore.

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  • Don Ginsel

    Founder Holland FinTech

    Don Ginsel is a Civil Engineer and former banker at ABN AMRO and Deutsche Bank. He founded Holland FinTech in 2014, aiming to use the momentum in the financial industry, to change it for the better. Now his efforts are consolidated in Fintech AERA, the foundation driving forward digital transformation and innovation ecosystems across the world.

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  • Reinoud Haal


    Reinoud is CMO at bloomon, the Dutch scale up turning the flower industry on its head. The marketing team at bloomon focuses on creating beautiful bouquets, acquiring new customers, and turning our new customers into loyal subscribers. Before bloomon, Reinoud worked at the digital strategy firm SparkOptimus in Amsterdam and the American investment bank Houlihan Lokey in London.

    bloomon is turning the flower industry on its head – for the better.

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  • Dr. Ella Hafermalz

    Assistant Professor at the KIN Center for Digital Innovation at the VU in Amsterdam

    Dr Ella Hafermalz has studied new forms of working with technology, and in particular remote working, for over five years. In her PhD research she studied how remote workers use technology to stay connected with each other, managers, and their organisation. This has led to specific insights into experiences and strategies to address challenges of both working remotely and managing remote workers. Ella is an Assistant Professor at the KIN Center for Digital Innovation at the VU in Amsterdam, where she studies and teaches on topics of digital innovation, virtual organizing, and new ways of working.

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  • Karel Roes, Aegon

    Senior Executive Identity & Access

    Karel is a world wide web forerunner since his professional career started in 1995. Always working from a business perspective, he adapted and promoted online transitions in different fields of expertise. Marketing, business development a bridge to the IT-perspective. In recent years he specialized in both BtB as BtC identity and access management.  Making the complex environments and portals secure but easily accessible for external users. He created and rolled out new front doors for customers, advisors and employers. Crucial for the digital transition of Aegon.

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  • Dr. Tibert Verhagen

    Associate professor E-Business

    Dr. Tibert Verhagen studeerde Internationale Economie aan de Universiteit Utrecht. Hij promoveerde in 2003 aan de Vrije Universiteit Amsterdam op het onderwerp online koopgedrag waar hij vervolgens werkzaam was als Universitair Hoofddocent E-business. Zijn onderwijservaring omvat onder andere het opzetten en geven van onderwijs, het vormgeven en coördineren van Master specialisaties, en het begeleiden van afstudeerders en promovendi. Sinds april 2016 is hij werkzaam aan de Hogeschool van Amsterdam waar hij onderzoek doet naar winkelinnovatie en digitale marketing.

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  • Stefan Twigt

    Consultant Financial Services

    Stefan Twigt is a Consultant within the Financial Services practice of Sia Partners and has a background in Economics and Financial Law. He is passionate about innovations in banking (e.g. FinTechs) and social media trends combing this with his creative mindset. Stefan is the research lead for the Digital Dominance Benchmark. During the Digital Innovation Summit, he will share the trends and the best brand practices found in the benchmark study.

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  • Khalid El-Bachraoui

    Senior Manager Digital & MCX

    Khalid El-Bachraoui is a Senior Manager within the Digital, Marketing & Customer Experience practice of Sia Partners. He has over 10 years of consulting experience serving global customers in the area of Digital Transformation. Khalid coordinated this year’s Digital Dominance Benchmark together with his research team and will present the benchmark results during the Digital Innovation Summit. Feel free to contact Khalid in case of inquiries/questions related to the Digital Dominance Benchmark.

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  • Arnout Leeman

    Practice Leader HR, Transformation & Change Management

    Arnout Leeman (1981) is leading the HR, Transformation & Change Management practice at Sia Partners. He is an Organizational Psychologist with a Master at the University of Amsterdam and has over 12 years of consulting experience.

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  • Martin Hermsen

    Martin Hermsen is partner at Sia Partners Netherlands and will be your event host of the day.

    Martin Hermsen is partner at Sia Partners Netherlands and is responsible for the Marketing & Customer Experience practice. He has over 20 years of consulting experience in growth & competitive strategy, product innovation, marketing and customer management. Martin studied Information Engineering at the University of Amsterdam, and received his MBA from the Rotterdam School of Management, Erasmus Graduate School of Business.

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The Sia Partner Network


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