The Digital Movement

This year’s theme: “The Digital Movement”

How to accelerate your digital innovation agenda and deliver sustainable business results?

It has been 25 years since digital was first widely recognized as a major driver of business and societal change. The digitization of society is structurally and fundamentally changing the way the society, markets and economy are behaving and operating. Digital is storming through the business world at a relentless pace and is changing the rules of the business world. Over the past few years organisations have widely started digital initiatives and made investments in digital innovation.

However, many organizations are still struggling with four key challenges. Do you recognize any of the four?

1. The challenge to Integrate

Digital should be a mature component of your company’s DNA and contribute strongly to a significant part of the company’s results. However digital and the business core are often not well integrated and don’t operate seamlessly in the eyes of customers and partners. Operational inefficiencies still exist, and data quality is inadequate to run analytics and derive meaningful insights.

2. The Challenge to Scale

Organizations launched teams for digital innovation to scout, develop and test new applications and solutions. A dynamic way of working and learning culture challenges traditional thinking and management styles. However, scaling successful innovations and embedding them in the core business has proven to be difficult and time-consuming. Therefore, the business impact is still limited, and ROI is still questionable.

3. The Challenge to Delight

Organizations adopted a new operating model where digital and business core are well integrated. New ways of working replaced more traditional work methods and efficiency has improved. However, customers do not seem to benefit from the changes made and are still experiencing a siloed, broken customer journey. In this situation, the company’s market position has not improved yet.

4. The Challenge to Monetize

Customer satisfaction has significantly improved from changes made toward a digital organization. Digital and core are well aligned and work seamlessly across channels and business domains. Market position may have improved, but gross margins are still under pressure. Efficiency gains have been limited and ROI is less than was initially expected. Customer expectations are high, but delivery is still too costly. In this situation, digital is still a cost to the organization.

Some examples of topics that will be discussed at this years summit are:

  • What can organization do to accelerate their digital innovation momentum?
  • How to become part of the digital movement as a leader and a winner?
  • How to win in the platform economy?
  • How to build a high performing digital organization?
  • How to grow from the digital basics to digital excellence?
  • What are the scenario’s for energy and utility companies to win in the digital era?
  • How are financial institution going to adapt to new digital ecosystems?
  • How are consumer to be won for products and retail brands today and tomorrow?
  • Which consumer brands are digital dominant in their sectors?

Organizations need to rethink their position in their markets, ecosystems and value chains and need to transform the way they create value. Most organizations have started their journeys in digital, but many challenges remain. Join the summit to learn and exchange knowledge on how to face the challenges in your company’s digital transformation.

The Sia Partner Network


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