The theme of the first edition of the summit was: “what makes organizations successful in a digital world”.

Neil Maslen, Office Depot’s Senior Vice President of Business Transformation and Strategic Business Development, presented Office Depot Europe, its challenged environment and the ongoing transformation he engaged Dicitas for. (...)

This digital capability benchmark can help you assess the maturity of your company in six different digital capabilities. It measures how well you are able to: (...)

In todays economy consumers use many touchpoints to interact with companies. Their digital footprint has grown as well as their expectations of service.. (...)

Ricardo Paschier (Software AG) showed us how the trending term ‘Big Data’ is closer to every company than they can imagine. Big data helps companies to better understand the past, enables you to have a view on the present and anticipate the future. (...)

Kenny van Sleuwen (Quinso) presented a case study on how Akzo Nobel Decorative Paints used digital connectivity to reach a breakthrough performance improvement on the shopfloor. (...)

Jörgen Sandig (Scyfer) and Martin de Lusenet (ING Bank) jointly presented ING’s journey to build a capability that translates customers behavior and data into predictive models per ING proposition.  (...)

Most companies have various teams and systems set up to communicate with their customers. They are hardly integrated, and with many products, services, translations, campaigns and channels to manage, this inevitably leads to problems. (...)

Sebastiaan van der Greef (Justlease) and Kasia Meerman (Yonego) shared with us how a good combination of entrepreneurship and disciplined digital marketing can create a successful business (...)

Digitization has brought supply chains and buyers closer together and supply chains have become commerce drivers in their own right. (...)

Rob in der Maur from Adobe shared how the Adobe Marketing Cloud enables companies to create and deliver next-generation digital customer experiences across all customer touch points. (...)

Via Webex from the US, best-selling author Mike Lewis from Awareness Hub shared his thoughts on how companies can stand out in social media.  (...)

One of Dictas’ founding partners, Martin Hermsen, kicked off the event with an interactive session. The audience was tested on their opinion of the digital state of their companies by a live poll with results posted on the screen in real time. (...)

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