Jörg Seidel


Head of Power Market Ana​lysis at Vattenfall Energy Trading


Jörg has been working at Vattenfall for over 6 years. He is experienced Head of Analysis with a demonstrated history of working in the utilities and football industry. Skilled in Analytics, IT and the business side of things. People manager. Serial entrepreneur. 


Gea Peters


Lead Data Governance at Enexis Groep

Gea has been working for almost 10 years at Enexis. She has a unique combination of being a perfectionist, an optimizer and a creative person. She searches for the right balance between social aspects and results. 


Sanaa Degani

Bever ​Sport

Sanaa believes that good design should solve problems while shaping the future with creativity as a catalyst and innovation as an outcome. She is a passionate designer who works towards design for positive change.
Her expertise is "Product design" (UI,UX and web design) but is a multi-disciplinary designer. 


Steven van de Ridder

Director Advanced Analytics at Picnic

Steven is passionately working to turn Picnic's data into insights, models, and algorithms to increase customer happiness, employee efficiency, and supplier effectiveness 

Pieter van der Werf 

Head of Customer Experience Branche at ING

Pieter van der Werf (1966) was appointed as Head of Customer Experience Retail Advice as of April 2016. In this role he is responsible for the customer experience, remodeling and innovation of Branches for ING Netherlands, including hiring and coaching of all new branch advisors. Prior to this he was responsible for the set up and roll out of the post merger branch network of ING in the Netherlands.


Pieter has a MSc degree in Economics and joined ING in 2001. Pieter has built up a wide experience within retail in food and non food before joining ING.


Martin Hermsen

Partner at Sia Partners Netherlands

Martin Hermsen is partner at Sia Partners Netherlands and is responsible for the Marketing & Customer Experience practice. He has over 20 years of consulting experience in growth & competitive strategy, product innovation, marketing and customer management. Martin studied Information Engineering at the University of Amsterdam, and received his MBA from the Rotterdam School of Management, Erasmus Graduate School of Business.

Khalid El-Bachraoui

Senior Manager Digital & MCX at Sia Partners

Khalid El-Bachraoui is a Senior Manager within the Digital, Marketing & Customer Experience practice of Sia Partners. He has over 10 years of consulting experience serving global customers in the area of Digital Transformation. Khalid coordinated this year’s Digital Dominance Benchmark together with his research team and will present the benchmark results during the Digital Innovation Summit. Feel free to contact Khalid in case of inquiries/questions related to the Digital Dominance Benchmark.

Robert Jan van Vliet

Partners Energy Utilities & Environment at Sia Partners

Robert Jan van Vliet is partner at Sia Partners and works for over 15 years as management consultant with Utilities, Oil & Gas and Chemicals companies. Robert Jan founded the Sia Partners office in Amsterdam early 2010. In his approach he considers teamwork, a positive and engaged mindset mandatory in order to perform well at his customers and to optimize team performance. Robert Jan is currently very active in the areas of digital transformation and analytics-based consulting. Robert Jan holds a Master of Science in Business Administration from the Erasmus University in Rotterdam.

Stay tuned for more details!

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