Speakers.

Martin Hermsen

Martin Hermsen is partner at Sia Partners Netherlands and will be your event host of the day.

Martin Hermsen is partner at Sia Partners Netherlands and is responsible for the Marketing & Customer Experience practice. He has over 20 years of consulting experience in growth & competitive strategy, product innovation, marketing and customer management. Martin studied Information Engineering at the University of Amsterdam, and received his MBA from the Rotterdam School of Management, Erasmus Graduate School of Business.

Fred van Westerop

Sales Director at Thunderhead

Passion for Marketing and how to help companies change themselves and adapt to the customer world they work in. Fred has helped design many innovative marketing technology solutions to solve the challenges businesses face building customer engagement. He has over 15 years experience in CRM, Enterprise Marketing, Customer Experience strategy and currently sits on the Customer Dialogue Council for the DDMA.

Pieter Van den Broecke

Managing Director Manhattan Associates BeNeLux and Germany

Pieter holds this position at Manhattan Associates since 2008. Coming from a supply chain and logistics background he like no other understands the challenges retailers and wholesalers face in today’s dynamic omni-channel landscape.

Rufus Udo

Partner at Dicitas Consulting

Rufus is partner at Dicitas Consulting and responsible for the transformation & innovation practice. He has more than 20 years of experience in defining, realizing and managing complex business transformation programs for multinational clients. Rufus studied Mechanical Engineering at the University of Technology in Delft. Prior to founding Dicitas Consulting, Rufus spent the majority of his career at Accenture, nine years of which as an Executive Partner, leading a part of the Dutch practice.

Han Michels

Associate Partner at Dicitas Consulting

I help my clients to set direction for their business as they transition from traditional to digital markets, products and operating model. I use my experience in strategy, corporate finance, marketing and operations to help companies make their change to digital successfull for their clients, employees and shareholders.

Brad Heidemann

CEO at Tahzoo

Brad has the unusual distinction of having had three careers prior to founding Tahzoo. He began his career in the display department at Nordstrom when they had seven stores. From there he rose to hold various leadership positions; playing an important role in delivering the customer service that would make Nordstrom a household name. Seeking a new challenge he moved to Microsoft where he learned how to leverage technology to achieve business goals. His third career started with Ascentium, a leading marketing agency; here he absorbed how to build brands and market products. Tahzoo is the culmination of these three careers: a passion for great customer experiences, the technology to enable their delivery, and the marketing insight to craft them.

Eric Koch

Head of Supply Chain and Logistics at MCCD

During his professional career Eric has worked with various B2B (chemical ingredients), FMCG (specialized nutrition and dairy) and Retail/Wholesale (food & non-food) companies in the Netherlands, Germany, Italy and the United States of America. He has worked as COO and Sourcing & Supply Chain Leader on innovation, growth and value chain transformation assignments. He has significant international experience in designing and implementing digital strategy.

Harrie Wildeboer

Partner at Steam

Results-driven, entrepreneurial, international business consultant. Thought leader in IoT business, Digital Me social networks, IoT platforms and M2M communications. Proven track record in digital transformation, performance optimization and organizational change.

Jesse Weltevreden

Professor of E-business of the Amsterdam University of Applied Sciences (AUAS)

Dr. Jesse Weltevreden is professor of E-business of the Amsterdam University of Applied Sciences (AUAS) since 2010. In his position as manager of the E-business research group, he coordinates and contributes to (quantitative) research projects of the AUAS and research cooperation with external institutions and the industry. Weltevreden has published mainly about the implications of e-commerce for consumer behavior, retailing, shopping locations and mobility both nationally and internationally.

Nick van Manen

Project Manager and Product Owner at AR-Development

Nick the is the Project Manager and Product Owner at AR-Development – a young technology company in the Augmented Reality field. Nick has a passion for Augmented and Virtual Reality – with a focus on new applications of these exciting technologies for businesses.

Ray Gerber

SVP Marketing at Thunderhead

We think of Ray as a tech innovation and engineering ‘deity’ – it’s no surprise to us that he and Thunderhead are a match made in heaven. In 2014 he led a team of over 200 engineers to launch their cloud based ONE Engagement Hub and he was also responsible for growing the Thunderhead tech team by more than 400% since 2012.

Before polishing his teeth at Thunderhead, he cut them as Chief Technology Officer of Chordiant Software where he led the smooth transition of technology resources and software solutions after the acquisition by PegaSystems.

Rik Schneiders

Manager Generali Direct

Rik is Manager Generali Direct bij Generali Verzekeringsgroep, een multi channel verzekeraar. Binnen Generali is Generali Direct verantwoordelijk voor de directe klant-dienstverlening, zonder adviseur.

Ronald Vendel

Business Development Manager at Mavim

With over 35 year of experience in the IT industry, Ronald has experienced firsthand the impact of digital technologies on his customer’s products & services. Ronald is a senior Business Development Manager for Mavim and is actively involved in a broad cross-section of Mavim’s 1000+ global customer base on themes varying from process and quality management, business and IT alignment, to full scale business transformation.   Among his responsibilities, Ronald’s focus lies primarily on the development of new solutions on top of Mavim’s Enterprise Transformation Platform.

Stijn van Aert

Strategy Director at Valtech Netherlands

Stijn works on the cutting edge of marketing, design and technology. The infinity of digital opportunities inspires him to explore new ways to create value for brands and people. He combines creativity with business sense to accelerate the digital transformation of established (international) brands. Stijn works at Valtech Netherlands: a digital agency, pioneer in creating memorable experiences. Valtech has a presence in thirteen countries and over 2000 employees.

Soheil Jahanshahi

Technical Lead at AR-Development

Soheil is a Technical lead at AR-Development B.V. and is a co-founder of the Gem Vision platform, the augmented reality platform that is built for industries optimizing their business processes. He is passionate about software engineering and has a core knowledge of business processes.

Wiebe Jager

VP Alliances at Mavim

Wiebe Jager, Vice President Alliances, is responsible for expanding Mavim’s international footprint through maximizing current partnerships and identifying new strategic alliances at a global level. Wiebe came to Mavim with considerable experience in the software industry (30+ years) where he was responsible for building great solutions at Enterprise Accounts like Air France-KLM, Solvay, Unilever, PON, Lucent Technologies, and MSD.

Wouter In ‘t Velt

Program Manager Digital Transformation (a.i.) - AS Watson

Wouter In ‘t Velt (48) is passionate about digital transformation of large organisations. He has over 20 years of experience in leading transformations in marketing and sales, and over 8 years in digital. Before his current position as independent executive, Wouter was a partner at VODW Marketing and manager at Accenture. Wouter is currently Digital Transformation Lead (interim) at AS Watson Benelux.

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